Independent Artists: 7 Steps You Must Take Before Your Next Release

As an independent artist, preparing for a new music release involves more than just recording and uploading your songs.

To ensure that your music reaches its full potential and resonates with your audience, it is essential to lay the groundwork beforehand.

Here are seven steps you must take before your next release:

1. Ensure Quality Production

Be intentional about your songwriting and ensure your song is professionally recorded, mixed, and mastered to meet industry standards and captivate listeners.

2. Define Your Goals for This Release

Every release should serve a purpose and align with your overall career objectives.

Take the time to define clear, measurable goals for your upcoming release. Are you aiming to increase your fanbase, secure more gigs, or attract the attention of industry tastemakers?

By clarifying your intentions, you can tailor your strategies and resources accordingly to maximize your chances of success.

3. Develop a Marketing Plan

In today's saturated music market, great music alone is not enough to cut through the noise. Crafting a comprehensive marketing plan is essential for garnering attention and generating excitement around your release.

Identify your target audience, craft compelling messaging, and leverage various promotional channels, including social media, email newsletters, influencer partnerships, and targeted advertising, to amplify your reach and engagement.

4. Distribute via the Unsong Pro plan

Once you've finalized your artwork and a high-quality MP3 or WAV version of your release is ready, head over to www.unsongmusic.com to sign up for the Unsong Pro plan.

With Unsong Pro, your music stands a chance to feature on some of the biggest editorial playlists within your genre across various digital streaming platforms.

Also, as a subscriber of Unsong Pro, you’re granted exclusive access to speak with one of our A&R experts every year. Whether you're seeking strategic advice, direction for your next release, or insights to elevate your music career, our dedicated team is here to provide personalized support and help you navigate your journey to success.

That's not all. We love celebrating your milestones with you! When your music hits 1 million, 5 million, and 10 million cumulative streams respectively, we'll send you a special gift pack to encourage you to keep the ball rolling!

Join the Unsong Pro plan today and let’s support you on your path to being a successful independent artist.

5. Content Creation

Content creation is essential for building your brand and connecting with your fans. Develop a content strategy that includes a mix of different types of content for Instagram reels, TikTok, and YouTube shorts.

They could be behind-the-scenes footage, lyric videos, live performances, or other interesting content ideas that tells your story.

Consistency is key, so aim to regularly share content across your social media channels to keep your audience entertained.

Do not forget to interact with your followers by responding to comments and messages to foster a sense of community and connection.

6. Press Outreach

Securing media coverage can significantly amplify your release's reach. Craft a compelling press release that highlights the unique aspects of your music and story, and distribute it to relevant music blogs, magazines, radio stations, and influencers in your genre. Personalize your pitches and follow up diligently to increase your chances of garnering reviews, interviews, and features that can help elevate your profile and attract new listeners.

7. Engage your Industry Contacts

Building relationships with industry professionals can open doors and create valuable opportunities for collaboration, promotion, and career advancement.

Prior to your release, send private links to your music to key contacts, including DJs, radio hosts, music supervisors, A&Rs, and other artists or producers whose support and endorsement can help amplify your reach and credibility within the industry.

Releasing music as an independent artist requires strategic planning, intentionality, and persistence. By following these seven steps, you maximize the impact of your release, thereby setting yourself up for success.

Remember to stay true to your vision, stay consistent in your efforts, and be open to learning and adapting along the way.

With consistency and the right strategy, you can make your mark in the music industry.